Strategy · Alignment · Execution · Iteration
HatterGTM helps founders and platform leaders build partnership programs that drive sustainable, long-term revenue.
Partner-influenced revenue is increasing
growth in partner-influenced revenue expected by two-thirds of B2B companies this year.
Forrester, 2025
Partners increase win rate and retention metrics
average lift in win rates when partners are involved in deals, and up to 37% for mature ecosystems. Companies with partner programs also see 13.6% lower customer churn.
Crossbeam, 2024; Forrester Consulting, 2016
However, the fail rate is high
of partnerships fail over time, and fewer than 10% deliver on original expectations.
The most common reasons: unrealistic expectations, misaligned objectives, and breakdowns in trust and communication. In the age of AI, these human failure modes are getting more common, not less.
Alliance Manchester Business School; Mark Sochan, The Art of Strategic Partnering
Give your team the tools to win
Companies that build a dedicated partnerships function, with clear ownership, shared processes, and executive sponsorship, achieve a 25% higher success rate and a 300% increase in market value through the development of their partnership program.
MIT Sloan Management Review
Approach
Each stage is a focused engagement of roughly 90 days, with five deliverables built for that moment in your program's lifecycle.
For companies starting a partnerships function, or about to make their first hire.
For programs that exist but have stalled, drifted, or outgrown their original terms.
For proven programs ready to grow partners, revenue, and executive visibility.
Pricing
A short assessment that shows where your program stands, the gaps to close first, and which stage fits you.
Fixed scope, fixed price, two to four weeks. Choose the Partnership Business Case & Stakeholder Alignment, the Partnership Foundations Workshop, or the Partner Health & Trust Index. Fees are credited toward a full engagement booked within 30 days.
A roughly 90-day engagement with all five deliverables for your stage, a clear outcome, and a defined timeline.
Stay-on support for three to six months (three-month minimum) after your Launch, Optimize, or Scale engagement to put the system into practice: running pilots, training your team, setting up tracking, and adjusting as results come in.
Ongoing, part-time leadership of your partnerships function, drawing on any stage as you need it. By application.
About
I'm a builder, growth architect, and white space operator. I specialize in 0→1 ecosystem creation, distribution design, and productization. I've launched and scaled new products and partner ecosystems into multi-million dollar revenue machines at companies like Mastercard, Factual, InterPayments, and Twitter.
I'm passionate about leading with curiosity, systematizing processes to drive efficient execution, and seeing around the corner while building for the long term.
“Duke was a game-changer for us at Splyt. He really knows the mobile app space and fintech inside and out. He helped us sharpen our strategy and build product features that actually matched what the market wanted. He’s great at turning complex ideas into simple, actionable steps. If you’re trying to grow fast and build something real, Duke’s your guy.”
Let's talk through the key decisions before they get expensive.